MumCircle Privacy Policy
Effective Date: 30 October 2025
Last Updated: 30 October 2025
MumCircle is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you interact with our services, including WhatsApp-based parenting tips, group invitations, and promotional content.
1. Information We Collect
We may collect the following types of information:
- Basic identifiers: Name, city, baby’s age (if voluntarily provided)
- Communication data: WhatsApp messages, replies, and engagement metrics
- Device data: IP address, browser type, operating system (via website interactions)
- Affiliate activity: Clicks and purchases made through MumCircle promo links
We do not collect sensitive personal data such as health records, financial details, or biometric identifiers.
2. How We Use Your Information
We use your data to:
- Deliver milestone-based parenting tips and emotional affirmations
- Invite you to relevant local mum groups
- Share affiliate promotions and discount codes
- Improve content relevance and engagement
- Monitor usage patterns and optimize service delivery
We do not use your data for profiling, automated decision-making, or resale to third parties.
3. Affiliate Promotions
When you click on affiliate links or use discount codes:
- We may earn a commission from partner brands
- Your purchase data is processed by the brand, not MumCircle
- We do not access your payment details or order history
All purchases are subject to the partner brand’s privacy policy and terms.
4. Legal Basis for Processing
We process your data under the following lawful bases:
- Consent: When you opt-in via WhatsApp or other channels
- Contractual necessity: To deliver the services you’ve requested
- Legitimate interest: To improve user experience and promote relevant offers
You may withdraw consent at any time by messaging “STOP” or contacting support.
5. Data Sharing & Disclosure
We do not sell or rent your data. We may share limited data with:
- Service providers: For WhatsApp automation, analytics, and affiliate tracking
- Legal authorities: If required by law or to protect MumCircle’s rights
All third-party providers are contractually bound to comply with data protection standards.
6. International Transfers
MumCircle operates primarily in the UK. If data is transferred outside the UK or EU, we ensure adequate safeguards such as:
- Standard Contractual Clauses (SCCs)
- Data Processing Agreements (DPAs)
7. Data Retention
We retain your data only as long as necessary:
- WhatsApp engagement data: up to 12 months
- Affiliate tracking data: up to 24 months
- Opt-out requests: retained indefinitely for compliance
You may request deletion at any time.
8. Security Measures
We implement appropriate technical and organizational safeguards, including:
- End-to-end encryption for WhatsApp messages
- Role-based access controls
- Regular security audits and vulnerability scans
However, no system is 100% secure. You use MumCircle at your own risk.
9. Your Rights
Under UK GDPR, you have the right to:
- Access your data
- Rectify inaccurate data
- Request deletion (“right to be forgotten”)
- Object to processing
- Lodge a complaint with the ICO (Information Commissioner’s Office)
To exercise your rights, contact us at [Insert support email].
10. Contact Us
For privacy-related questions or requests:
Email: info@socialassistant.co.uk
11. Changes to This Policy
We may update this Privacy Policy periodically. We will notify users via WhatsApp or website when significant changes occur. Continued use of MumCircle after updates constitutes acceptance.