Parenting support, right where you need it—on WhatsApp
Join thousands of UK mums getting weekly tips, milestone insights, and exclusive discounts—delivered with love and science.
At MumCircle, we believe every mum deserves support that’s practical, personal, and emotionally validating—without needing to download another app or scroll endlessly for answers. We deliver milestone-based parenting tips, emotional support, and exclusive discounts directly through WhatsApp, helping mums feel seen, supported, and empowered—every single week.
Who We Are
MumCircle is built by SocialAssistant Limited, a UK-based company on a mission to democratize care through AI-powered, emotionally intelligent platforms. We blend technology, compassion, and community to create frictionless support systems for mums.
With your membership, you’ll receive:
- A small moment of calm created just for you
- Personalised meal plans, wellbeing prompts, and baby milestone nudges
- Guided support from the MumCircle AI — ask anything, anytime
- Access to local mum groups and ways to connect nearby
- Exclusive discounts on trusted baby products
- Future access to events and community experiences
- A community that understands what you’re carrying
Just chat with MumCircle whenever you need support.
Your subscription is £4.99 per month, with the first 14 days completely free, and you can cancel anytime.
Terms and conditions apply.
We’re so glad you’re here.
Tap below to join the circle.
How it Works
Scan OR code or
Opt in via WhatsApp link- no download is needed, just your usual WhatsApp.
Add baby's basic profile
Like age/sex - to help us tailor support. Your location, to match with services and resources close to you.
Pick your priorities
Feeding, emotional support, routine building - your choice, to streamline support needed.
Get weekly tips and deals
Discount of various products delivered to your phone and streamlined tips every week tailored to your journey
Join your Local Mum's Group
Connect with Mums nearly- share wins, worries and tips.
As an ambassador, you’ll earn 35% commission every month for the lifetime of each subscription you refer — no caps, no limits, just meaningful impact that grows with you. Whether you’re a community leader, BabyGym or Club facilitator, creator, or someone who simply believes in supporting mums, this program gives you a way to share something valuable and be rewarded for it.
Why join:
- Lifetime recurring commissions: earn 35% every month your referrals stay subscribed
- Instant ambassador dashboard: track clicks, signups, and earnings in real time
- Ready‑to‑use assets: simple templates, messages, and visuals to help you promote
- A mission that matters: every referral helps a mum feel more supported
- Sign up as an ambassador
- Get your unique referral link
- Share it with your community, clients, or audience
- Earn monthly income for every active subscription
Become part of a movement that lifts mums up and get rewarded for the impact you create.
Terms of Use
MumCircle Terms and Conditions
Effective Date: 30 October 2025
Last Updated: 30 October 2025
Welcome to MumCircle.
By accessing or using our services—including WhatsApp-based tips, group invitations, promotional content, and affiliate offers—you agree to the following Terms and Conditions. Please read them carefully.
1. Eligibility & Access
- You must be 18 years or older and a UK resident to use MumCircle.
- MumCircle is a support platform, not a substitute for medical, legal, or professional advice.
- Access is provided via WhatsApp and other digital channels. We do not guarantee uninterrupted service.
- MumCircle is a premium service, with a monthly subscription.
2. Service Description
- MumCircle delivers milestone-based parenting tips, emotional affirmations, local group invites, and promotional offers via WhatsApp.
- Content is curated but not personalized medical advice. Always consult a qualified professional for health, legal, or safeguarding concerns.
3. User Conduct
You agree not to:
- Share harmful, abusive, or misleading content in MumCircle groups
- Impersonate others or misrepresent your identity
- Use MumCircle for commercial solicitation unless authorized
We reserve the right to remove users or restrict access for violations without notice.
4. Affiliate Promotions & Offers
- MumCircle may share affiliate links and discount codes. We earn commission when you purchase through these links.
- We do not guarantee product availability, pricing accuracy, or delivery timelines.
- All purchases are subject to the partner brand’s terms and conditions.
5. Disclaimer of Liability
To the fullest extent permitted by law:
- MumCircle is not liable for any direct, indirect, incidental, or consequential damages arising from use of our services.
- We do not guarantee outcomes from parenting tips, group interactions, or product purchases.
- You use MumCircle at your own risk.
6. Privacy & Data
- We do not collect sensitive personal data via WhatsApp.
- Any data shared (e.g. name, city, baby age) is used solely to improve content relevance.
- For full privacy details, refer to Microsoft's Privacy statement.
7. Intellectual Property
- All MumCircle content—including tips, affirmations, visuals, and branding—is protected by copyright.
- You may not reproduce, distribute, or modify content without written permission.
8. Governing Law
These Terms are governed by the laws of England and Wales. Any disputes shall be resolved exclusively in the courts of England.
9. Changes to Terms
We may update these Terms periodically. Continued use of MumCircle after changes constitutes acceptance.
10. Contact
For questions or concerns, contact:
Email: support@mumcircle.co.uk
Privacy policy
MumCircle Privacy Policy
Effective Date: 30 October 2025
Last Updated: 30 October 2025
MumCircle is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you interact with our services, including WhatsApp-based parenting tips, group invitations, and promotional content.
1. Information We Collect
We may collect the following types of information:
- Basic identifiers: Name, city, baby’s age (if voluntarily provided)
- Communication data: WhatsApp messages, replies, and engagement metrics
- Device data: IP address, browser type, operating system (via website interactions)
- Affiliate activity: Clicks and purchases made through MumCircle promo links
We do not collect sensitive personal data such as health records, financial details, or biometric identifiers.
2. How We Use Your Information
We use your data to:
- Deliver milestone-based parenting tips and emotional affirmations
- Invite you to relevant local mum groups
- Share affiliate promotions and discount codes
- Improve content relevance and engagement
- Monitor usage patterns and optimize service delivery
We do not use your data for profiling, automated decision-making, or resale to third parties.
3. Affiliate Promotions
When you click on affiliate links or use discount codes:
- We may earn a commission from partner brands
- Your purchase data is processed by the brand, not MumCircle
- We do not access your payment details or order history
All purchases are subject to the partner brand’s privacy policy and terms.
4. Legal Basis for Processing
We process your data under the following lawful bases:
- Consent: When you opt-in via WhatsApp or other channels
- Contractual necessity: To deliver the services you’ve requested
- Legitimate interest: To improve user experience and promote relevant offers
You may withdraw consent at any time by messaging “STOP” or contacting support.
5. Data Sharing & Disclosure
We do not sell or rent your data. We may share limited data with:
- Service providers: For WhatsApp automation, analytics, and affiliate tracking
- Legal authorities: If required by law or to protect MumCircle’s rights
All third-party providers are contractually bound to comply with data protection standards.
6. International Transfers
MumCircle operates primarily in the UK. If data is transferred outside the UK or EU, we ensure adequate safeguards such as:
- Standard Contractual Clauses (SCCs)
- Data Processing Agreements (DPAs)
7. Data Retention
We retain your data only as long as necessary:
- WhatsApp engagement data: up to 12 months
- Affiliate tracking data: up to 24 months
- Opt-out requests: retained indefinitely for compliance
You may request deletion at any time.
8. Security Measures
We implement appropriate technical and organizational safeguards, including:
- End-to-end encryption for WhatsApp messages
- Role-based access controls
- Regular security audits and vulnerability scans
However, no system is 100% secure. You use MumCircle at your own risk.
9. Your Rights
Under UK GDPR, you have the right to:
- Access your data
- Rectify inaccurate data
- Request deletion (“right to be forgotten”)
- Object to processing
- Lodge a complaint with the ICO (Information Commissioner’s Office)
To exercise your rights, contact us at [Insert support email].
10. Contact Us
For privacy-related questions or requests:
Email: info@socialassistant.co.uk
11. Changes to This Policy
We may update this Privacy Policy periodically. We will notify users via WhatsApp or website when significant changes occur. Continued use of MumCircle after updates constitutes acceptance.
Registered
Contact
- Reading, UK
- support@mumcircle.co.uk
- Mon-Fri - 08:00-19:00